Defy gravity.

We know great. We help you build it.

Two generations of expertise helping you deliver meaningful work. Our family-founded firm combines 50+ years of experience in AI, technology, data, and talent management to deliver comprehensive solutions designed to solve the challenges of today while scaling with the ambitions of tomorrow.

Let's talk ↗ See what we do

Industry Experience

Technology

Telecommunications

Financial Services

Education

Healthcare

Non-profit

About Normal Force

We're the team that seamlessly bridges strategy and execution.

Normal Force — the force that defies gravity, enabling forward motion. We intend to help you achieve the same.

We are passionate about resolving inefficiencies for those delivering something meaningful. Passion built on the realization that regardless of organization or industry, the same problems disrupt workflows and ground opportunities. With a diverse array of talents across tech, data and people we specialize in solving issues at their source, delivering real solutions with minimal slide decks.

We are a nimble team of industry experts focused on handling this era's most pressing business issues. Our focus is to deliver you personalized solutions developed entirely in-house.

What makes us different: Some firms handle data. Others offer strategy. We guide our clients through complexity, providing holistic solutions that only exist at the intersection of both.

What we bring to the table

Data Engineering & AI

Data pipelines · Cloud development · AI agents · Machine learning · Database design · Analytics & dashboards

→

Talent Strategy & Enablement

Talent strategy · SWP · Future of Work · Leadership · Succession · People analytics · Org design · Employee engagement

→

Platform & Systems Engineering

Cloud infrastructure · DevOps · Site reliability · Web development · SaaS

→

Education Policy & Strategy

Policy analysis & compliance · Grant strategy · Data governance · Change management · Evidence-based program evaluation · Standards alignment · Educator empowerment

→

What We Do

Four areas of expertise

We don't believe in silo-ed solutions — your biggest opportunities usually live at the intersection of people, technology, policy, and processes.

Pillar 01 — Data Engineering & AI

Modern data infrastructure and production-ready AI

Your competitors are building AI-native operations while you're maintaining legacy systems. We help you close that gap — with actual implementation, not just a roadmap.

Data pipelines — Cloud-native ETL/ELT, real-time streaming, validation frameworks
Cloud development — GCP, Snowflake, AWS migration and platform engineering
AI agents — LangChain, RAG systems, Snowflake Cortex on enterprise data
Machine learning — Predictive models, anomaly detection, production ML deployment
Database design — Schema architecture, optimization, data modeling
Analytics & dashboards — Custom BI, data visualization, executive reporting

Let's talk about your data →

Normal Force builds cloud-native data pipelines, AI agents, and production ML systems to modernize your data infrastructure

Pillar 02 — Talent Strategy & Enablement

Help your people strategy catch up to your ambitions

Workforce planning is still reactive at most companies. Turnover is expensive and predictable — but rarely predicted. We bring the strategic depth that your talent team deserves but rarely gets.

Talent strategy — End-to-end talent lifecycle optimization and future-proofing
Strategic workforce planning — Critical role and talent gap identification, environmental scanning, scenario and action planning
Future of Work — Remote/hybrid strategy, workforce transformation, skills gap analysis
Leadership development — Executive coaching, management frameworks, succession planning
People analytics — Custom dashboards, attrition models, engagement metrics
Org design & employee engagement — Structure optimization, culture measurement, retention programs

Let's talk about your people →

Normal Force helps organizations build talent strategies, workforce planning, and people analytics programs that retain and grow top performers

Pillar 03 — Platform & Systems Engineering

Scalable architecture built to last

Most engineering orgs are one growth spike away from a system that can't keep up. We bring executive-level technical depth to help you build platforms that scale — and teams that can run them.

Cloud infrastructure — AWS, GCP, Azure architecture, multi-cloud strategy, cost optimization
DevOps & CI/CD — Automated pipelines, containerization with Docker and Kubernetes, GitOps workflows
Site reliability engineering — Monitoring, incident response, SLA management, performance tuning
Web application development — Full-stack platforms, API design, microservices, distributed systems
SaaS platform architecture — Multi-tenant design, billing integration, security, compliance-ready infrastructure

Let's talk about your platform →

Normal Force architects scalable cloud platforms, CI/CD pipelines, and site reliability systems built to grow with your business

Pillar 04 — Education Policy & Strategy

Data-driven education transformation

Education systems face mounting pressure to improve outcomes with limited resources. We bring data science rigor and deep policy expertise to help institutions make evidence-based decisions — from grant strategy and compliance to building data pipelines that put actionable insights in the hands of educators.

Policy analysis & compliance — Federal and state education policy interpretation, Title I/IDEA compliance, accountability framework navigation
Grant strategy — Federal and state grant identification, ROI-driven proposal development, impact measurement frameworks
Data governance — Student data systems, privacy compliance (FERPA), interoperability standards, longitudinal data architecture
Change management — Stakeholder engagement, implementation planning, professional development strategy, adoption tracking
Evidence-based evaluation & educator empowerment — Program evaluation, standards alignment, data pipelines from disparate sources, increasing data accessibility to empower educators with pedagogical expertise

Let's talk about your institution →

Normal Force brings data science and policy expertise to help education institutions make evidence-based decisions and secure grant funding

Meet the Team

Small team. Big experience.

When you work with Normal Force, you work directly with senior experts on every engagement.

Binderya Enkhbold

Founder · Talent Expert

HR strategist and a seasoned expert with 20+ years of expertise in talent strategy, strategic workforce planning, people analytics, and workforce transformation.

View experience

Binderya Enkhbold

Founder · Talent Expert

20+ years of enterprise talent transformation enablement of global workforce

Helped organizations predict talent gaps, design future-ready workforces, and drive measurable business outcomes. Deep expertise in strategic workforce planning, people analytics, and building frameworks that connect talent strategy to business results.

"The biggest blindspot is the continued prioritization of short-term cost management over long-term talent investment and planning. This is where AI becomes a genuine game-changer as it can enable us to synthesize disparate workforce data, model across multitude of scenarios, and plan with a long-term lens with an eye on near-term impact." — Binderya

Matt Durr

Founder · Technology Expert

~20 years building large-scale platforms at Dotdash Meredith — from search and CMS to AI labs, serving millions of users daily.

View experience

Matt Durr

Founder · Technology Expert

~20 years building large-scale platforms at Dotdash as SVP Engineering

Led engineering orgs spanning document storage, search, CMS, authentication, AI labs, data engineering, web infrastructure, content distribution, and mobile — delivering systems used by millions daily.

"Great technology isn't about the stack — it's about building systems that let your team move faster and your business scale without breaking. That's what we help companies get right." — Matt

Emma Durr

Strategic Advisor · Data & AI Expert

Healthcare data engineer specializing in cloud pipelines, AI systems, and production ML on GCP and Snowflake.

View experience

Emma Durr

Strategic Advisor · Data & AI Expert

90+ data pipelines built across healthcare, financial, and regulatory domains

Lead Healthcare Solutions Engineer with deep expertise in GCP, Snowflake, and Python. Built a comprehensive healthcare policy intelligence platform processing data from CMS, FDA, SEC, and census sources. Expertise in AI agent deployment, RAG systems, and production ML.

"I believe the best data engineering isn't invisible — it's the foundation that makes every other decision in the organization smarter. That's what I build." — Emma

Nasaa Enkhbold

Strategic Advisor · Education Expert

Education policy expert combining a Masters in Education with data science to drive evidence-based transformation in K-12 and higher education institutions.

View experience

Nasaa Enkhbold

Strategic Advisor · Education Expert

M.Ed. in Education with data science expertise applied to policy and curriculum

Brings a unique combination of education policy expertise and data science skills. Specializes in translating complex federal and state education mandates into actionable strategies, building data governance frameworks for student information systems, and designing evidence-based curriculum and grant proposals.

"Education systems are sitting on a goldmine of data they don't know how to use. I help them turn compliance requirements into opportunities for genuine improvement." — Nasaa

How We Work

No surprises. No runaround.

We keep engagements straightforward and collaborative. Here's what working with us actually looks like.

STEP 01

Discovery

We start with a real conversation — no pitch deck, no jargon. We want to understand your specific situation, constraints, and what success actually looks like for you.

STEP 02

Prototype

Before committing to a full build, we create a working prototype to validate assumptions, test feasibility, and make sure we're solving the right problem the right way.

STEP 03

Build Together

We design and build alongside your team, keeping you in the loop at every step. You'll always know where things stand — and we'll never disappear into a black box.

STEP 04

Deliver

We hand over working systems, not slide decks. Through training, handoff, and follow-up — we make sure it's actually making an impact.

Who We Serve

You might be a great fit if…

We work best with organizations that have real complexity and the ambition to get ahead of it — not just the symptoms.

Mid-Market Enterprises

You have 500–5,000 employees, real data and HR complexity, and a team that's stretched thin. You need execution capacity, not another vendor relationship. Decision-makers: CHRO, VP Data, CTO, CFO.

Government & Public Sector

State agencies and federal subcontracts with meaningful data modernization programs. Longer sales cycles, but substantial contract values and the chance to do work that genuinely matters at scale.

Healthcare Organizations

Hospital systems, health departments, insurers. The regulatory complexity is real — and creates a durable need for specialized analytics and compliance tooling that we know how to build.

Education Sector

K–12 districts, community colleges, state education agencies. Federal and state grant funding is often available for technology and workforce programs — and we know how to scope work to fit those frameworks.

Let's Work Together

Ready to defy gravity?

Whether you're modernizing a data stack, rethinking your workforce strategy, or both — we'd love to hear what you're working on.

First conversation is always free. No pitch, just a real talk.

Send us a note ↗ Find us on LinkedIn

binderya@normalforce.co mdurr@normalforce.co