Defy gravity.

We know great. We help you build it.

Our firm combines 50+ years of experience in AI, technology, data, and talent management to deliver comprehensive solutions designed to solve the challenges of today while scaling with the ambitions of tomorrow.

Let's talk ↗ See what we do

Industry Experience

Technology

Telecommunications

Financial Services

Education

Healthcare

Non-profit

About Normal Force

Real problems. Holistic solutions. No fluff.

Normal Force — the force that defies gravity, enabling forward motion. That's exactly what we do for your business.

We exist to ease the lives of those doing meaningful work. Because regardless of industry or organization, the same inefficiencies disrupt workflows, ground opportunities, and slow progress. We've seen it. We solve it.

Our team goes beyond diagnosing problems — we fix them at the source. No bloated decks. No generic playbooks. No partial fixes. Just real, holistic solutions built entirely in-house and tailored to you, ensuring alignment across people, data, technology, policy, and process.

What we bring to the table

Data Engineering & AI

Data pipelines · Cloud development · AI agents · Machine learning · Database design · Analytics & dashboards

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Talent Strategy & Enablement

Talent strategy · SWP · Future of Work · Leadership · Succession · People analytics · Org design · Employee engagement

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Platform & Systems Engineering

Cloud infrastructure · DevOps · Site reliability · Web development · SaaS

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What We Do

Areas of expertise

We don't believe in siloed solutions. Your biggest opportunities usually live at the intersection of people, data, technology, policy and processes.

Pillar 01 — Data Engineering & AI

Modern data infrastructure and production-ready AI

Your competitors are building AI-native operations while you're maintaining legacy systems. We help you close that gap — with actual implementation, not just a roadmap.

Data pipelines — Cloud-native ETL/ELT, real-time streaming, validation frameworks
Cloud development — GCP, Snowflake, AWS migration and platform engineering
AI agents — LangChain, RAG systems, Snowflake Cortex on enterprise data
Machine learning — Predictive models, anomaly detection, production ML deployment
Database design — Schema architecture, optimization, data modeling
Analytics & dashboards — Custom BI, data visualization, executive reporting

Let's talk about your data →

Normal Force builds cloud-native data pipelines, AI agents, and production ML systems to modernize your data infrastructure

Pillar 02 — Talent Strategy & Enablement

Help your people strategy catch up to your ambitions

Workforce planning is still reactive at most companies. Turnover is expensive and predictable — but rarely predicted. We bring the strategic depth that your talent team deserves but rarely gets.

Talent strategy — End-to-end talent lifecycle optimization and future-proofing
Strategic workforce planning — Critical role and talent gap identification, environmental scanning, scenario and action planning
Future of Work — Remote/hybrid strategy, workforce transformation, skills gap analysis
Leadership development — Executive coaching, management frameworks, succession planning
People analytics — Custom dashboards, attrition models, engagement metrics
Org design & employee engagement — Structure optimization, culture measurement, retention programs

Let's talk about your people →

Normal Force helps organizations build talent strategies, workforce planning, and people analytics programs that retain and grow top performers

Pillar 03 — Platform & Systems Engineering

Scalable architecture built to last

Most engineering orgs are one growth spike away from a system that can't keep up. We bring executive-level technical depth to help you build platforms that scale — and teams that can run them.

Cloud infrastructure — AWS, GCP, Azure architecture, multi-cloud strategy, cost optimization
DevOps & CI/CD — Automated pipelines, containerization with Docker and Kubernetes, GitOps workflows
Site reliability engineering — Monitoring, incident response, SLA management, performance tuning
Web application development — Full-stack platforms, API design, microservices, distributed systems
SaaS platform architecture — Multi-tenant design, billing integration, security, compliance-ready infrastructure

Let's talk about your platform →

Normal Force architects scalable cloud platforms, CI/CD pipelines, and site reliability systems built to grow with your business

Meet the Team

Small team. Big experience.

When you work with Normal Force, you work directly with senior experts on every engagement.

Binderya Enkhbold

Founder · Talent Expert

HR strategist and a seasoned expert with 20+ years of expertise in talent strategy, strategic workforce planning, people analytics, and workforce transformation.

View experience

Binderya Enkhbold

Founder · Talent Expert

20+ years of enterprise talent transformation enablement of global workforce

Helped organizations predict talent gaps, design future-ready workforces, and drive measurable business outcomes. Deep expertise in strategic workforce planning, people analytics, and building frameworks that connect talent strategy to business results.

"The biggest blindspot is prioritizing short-term costs over long-term talent. AI is a game-changer, enabling us to synthesize workforce data, model scenarios, and plan long-term with near-term impact." — Binderya

Matt Durr

Founder · Technology Expert

~20 years building large-scale platforms at Dotdash Meredith — from search and CMS to AI labs, serving millions of users daily.

View experience

Matt Durr

Founder · Technology Expert

~20 years building large-scale platforms at Dotdash as SVP Engineering

Led engineering orgs spanning document storage, search, CMS, authentication, AI labs, data engineering, web infrastructure, content distribution, and mobile — delivering systems used by millions daily.

"Great technology isn't about the stack — it's about building systems that let your team move faster and your business scale without breaking. That's what we help companies get right." — Matt

How We Work

No surprises. No runaround.

We keep engagements straightforward and collaborative. Here's what working with us actually looks like.

STEP 01

Discovery

We start with a real conversation — no pitch deck, no jargon. We want to understand your specific situation, constraints, and what success actually looks like for you.

STEP 02

Prototype

Before committing to a full build, we create a working prototype to validate assumptions, test feasibility, and make sure we're solving the right problem the right way.

STEP 03

Build Together

We design and build alongside your team, keeping you in the loop at every step. You'll always know where things stand — and we'll never disappear into a black box.

STEP 04

Deliver

We hand over working systems, not slide decks. Through training, handoff, and follow-up — we make sure it's actually making an impact.

Who We Serve

You might be a great fit if…

We work best with organizations that have real complexity and the ambition to get ahead of it — not just the symptoms.

Mid-Market Enterprises

You have 5–5,000 employees, real data and HR complexity, and a team that's stretched thin. You need execution capacity, not another vendor relationship. Decision-makers: CHRO, VP Data, CTO, CFO.

Government & Public Sector

State agencies and federal subcontracts with meaningful data modernization programs. Longer sales cycles, but substantial contract values and the chance to do work that genuinely matters at scale.

Let's Work Together

Ready to defy gravity?

Whether you're modernizing a data stack, rethinking your workforce strategy, or both — we'd love to hear what you're working on.

No pitch, just a real talk.

Send us a note ↗ Find us on LinkedIn

binderya@normalforce.co mdurr@normalforce.co